we are emotional creatures, at least when it comes to decision making. Read the research studies behind it.
Comparative Pricing: Not Always Optimal
Selling Time Over Money
Effect of “Useless” Price Points
The Power of Number 9
The Price Perception: Context Matters
Image credits: ba1969
UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.
We all have been there when the clueless clients gives you that look. The look that you will give some one when you hear a cock and bull story.
"You are kidding me, right? what do you mean you want two weeks to talk to my users? cant you just start drawing rectangles already?"
David Sherwin writes an excellent piece in a list apart.
It’s hard for clients to understand the true value of user experience research. As much as you’d like to tell your clients to go read The Elements of User Experience and call you back when they’re done, that won’t cut it in a professional services environment. David Sherwin creates a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise.
photo by emospada
- 1 year ago
This is a list of some of my favorite UX & design tools at the moment! I hope you find them as useful as I have!
Defining the UX process is not easy- there are so many of them.. from the pure academic and ideal-world versions to the minimalist Wireframe-visual design-html types.
While we can never have a single process to suit every project or design needs. i think processes as such should be like the streetlights, to shed light on the right path if you need it. If you want to go off-road and venture into the woods, they are not going to stop you. Maybe you might even find a short cut to the goal, but if you are lost, you can always comeback to the good old UX process.
Franklin Andrade has written an excellent note on the UX design process. it is worth going thru even if you think you have the best process in the world.
I am sure you guys have large monitors :)
Have you created an application, marketed it, and been disappointed by the market response? Even an infinite investment of time or money spent on marketing won’t overcome an unsightly, confusing, or unfriendly user interface. Your user interface can make or break your application; it’s what separates the Apples of the world from other companies that try to imitate them. Not everyone can be an Apple, but you can still aspire to have the most user friendly, attractive, eye-catching and simple interface out there. Here’s the low down on the best practices to follow to make your user interface as amazing as your application.
UX is something anyone can do. The problem is not everyone can do it well. I can undertake the visual design for a website, but I guarantee you that it will look dreadful and unprofessional.
If you learn nothing else about UX I ask you to remember these two things.
- Know thy user.
- You are not the user (in most cases).
If you don’t know your user base, their habits and tendencies, and why they do or do not perform certain actions, then you can’t be expected to design a good experience for them. Even if you are very similar to your users, remember that you are only one person and that does not define the qualities of your user base as a whole. Get to know your users and design the experience with them in mind. The role of a UXer is to have that knowledge, constantly expand it, and then design with those users in mind, crafting amazing experiences that will delight and fulfill them.
Let’s look at all the possible steps a UXer might take in defining the UX of a product. These steps create the ideal process. These steps aren’t always possible to complete in the real world, but we need to cover all of them so that you’re aware when you can leave out certain steps and why. Sometimes you don’t necessarily leave out a step, but it is melded into another step, or replaced using a combination of experience, knowledge, and intuition.Source: designedreality
- 1 year ago
Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors. The numbers are pretty fascinating.
Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability.
When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Whether you are painting a room at home or designing a web site, color matters. Be sure to do some careful research!
Infographic by WebpageFX